Pro
RecommendedFor startups and small teams creating together.
$39/ month
Billed monthly
- 5 seats
- 100 GB storage
- Shared team asset library + campaign research
- Brand + user memory (partial)
For startups and small teams creating together.
$39/ month
Billed monthly
For solo marketers and content creators.
$19/ month
Billed monthly
For larger companies and agencies.
$79/ month
Billed monthly
All prices in USD. Team credits are shared.
| In your corner | FreeFree | Creator$19/mo | Pro$39/mo | Business$79/mo |
|---|---|---|---|---|
| Best for | Curious users and testers | Solo marketers and creators | Startups and small teams | Larger companies and agencies |
| Credits | 200 to try, no time limit | 700 / month | 1,500 / month | 3,000 / month |
| Creator seats | — | 1 | 5 | Unlimited |
| Storage | 2 GB | 20 GB | 100 GB | 1 TB |
| Brand profiles | 1 | 1 | 3 | Unlimited |
| Brand DNA | Free | Creator | Pro | Business |
|---|---|---|---|---|
| Full BrandDNA fieldsLogo, typography, colour, voice, tone, CTA, mood, art direction, visual direction, personality and mascot. | Included | Included | Included | Included |
| Active in generation todayLogo, typography, colour, voice, tone, CTA, mood and imagery. | Included | Included | Included | Included |
| Brand profiles | 1 | 1 | 3 | Unlimited |
| Brand persistence across sessions | Included | Included | Included | Included |
| Asset creation | Free | Creator | Pro | Business |
|---|---|---|---|---|
| Blogs | Included | Included | Included | Included |
| Images | Included | Included | Included | Included |
| Carousel posts | Included | Included | Included | Included |
| Presentations | Included | Included | Included | Included |
| Landing pages | Coming soon | Coming soon | Coming soon | Coming soon |
| Videos | Coming soon | Coming soon | Coming soon | Coming soon |
| Create from a prompt | Included | Included | Included | Included |
| Create from an uploadPDF and video. | Included | Included | Included | Included |
| All aspect ratios1:1, 4:5, 9:16 and 16:9. | Included | Included | Included | Included |
| Goal-driven campaign kitsOne direction, multiple connected assets. | Not included | Not included | Included | Included |
| Creative Director thinking layer | Included | Included | Included | Included |
| Editing | Free | Creator | Pro | Business |
|---|---|---|---|---|
| Point and instructSelect an element and ask Buddy to change it. | Included | Included | Included | Included |
| Lasso and extractSelect a region, remove it, or make it a separate element. | Included | Included | Included | Included |
| Text overlayAdd text and merge it into an image. | Included | Included | Included | Included |
| Text editingClick to edit, surface the text, and re-render. | Included | Included | Included | Included |
| Asset library & storage | Free | Creator | Pro | Business |
|---|---|---|---|---|
| Personal asset libraryYour own outputs. | Included | Included | Included | Included |
| Shared team library | Not included | Not included | Included | Included |
| Trash and recovery30-day retention before permanent deletion. | Not included | Coming soon | Coming soon | Coming soon |
| Upload limit per file | 500 MB | 1 GB | 5 GB | 15 GB |
| Total storageUploads and saved outputs. | 2 GB | 20 GB | 100 GB | 1 TB |
| Watermark-free exports | Not included | Included | Included | Included |
| Research & intelligence | Free | Creator | Pro | Business |
|---|---|---|---|---|
| Contextual in-session researchResearch that informs the work as you create. | Included | Included | Included | Included |
| Campaign researchAn on-demand structured brief before creation. | Not included | Included | Included | Included |
| Smart Signal subscriptionsDaily competitor, topic and trend monitoring. | Coming soon | Coming soon | Coming soon | Coming soon |
| Signal-to-creation action loopTurn an insight directly into a creation. | Coming soon | Coming soon | Coming soon | Coming soon |
| Ongoing market and competitor monitoring | Coming soon | Coming soon | Coming soon | Coming soon |
| Memory | Free | Creator | Pro | Business |
|---|---|---|---|---|
| Brand memoryBrandDNA persists across sessions. | Included | Included | Included | Included |
| Conversation memoryContext within the active session. | Included | Included | Included | Included |
| User memoryPreferred asset types, formats and past approvals. | Not included | Not included | Partial | Included |
| Campaign memoryGoals, narratives and past campaigns. | Not included | Not included | Coming soon | Coming soon |
| Organization memoryCollective team intelligence and market context. | Not included | Not included | Not included | Coming soon |
All prices in USD. Billing and credits reflect your selections above.
Room to keep creating.
At zero credits, choose a top-up or pay-as-you-go. Creation keeps moving.
Good ideas don’t
wait for next month.
Top-up credits stay separate from your monthly allowance and are valid for a full year.
| Extra credits | Price |
|---|---|
| 100 | $1 |
| 1,000 | $10 |
| 2,000 | $20 |
Failed renders are credited back. Text and logo re-renders are free for 24 hours.
A little clarity
Buy a top-up block anytime. Purchased credits sit separately from your monthly allocation and are valid for a full year.
Growth includes one month of rollover for up to 50% of unused credits. Enterprise includes two months for up to 100% of unused credits.
If you’re a solo marketer, start with Creator. For a team of two or more, Pro gives you shared assets and more credits. Business is for larger teams that need unlimited seats and more room to create.
Yes, anytime. Upgrades take effect immediately. Downgrades take effect at your next billing cycle.
Yes. The Free plan gives you 200 credits with no time limit, so you can create real assets before committing. Join the waitlist to request access.
Creator includes one seat. Pro includes five seats and a shared asset library. Business includes unlimited creator seats. Your team shares one credit pool.
Annual billing gives you a lower monthly rate, paid once a year. Switch between Monthly and Annual above to compare the prices for your plan and credit allowance. Monthly billing gives you more flexibility.
Your brand assets, content and DNA are private to your workspace. BuddyHQ does not use your content to train models or share it across accounts.
Everything lives in your asset library, and you own it fully. Export anytime in JPG, PNG or PDF. All paid plans include watermark-free exports.
Buddy is in early access. Join the list below and tell us what you’d like to create. We’ll be in touch about access.