Monday9:00 AM
Your morning briefing
Illustrative example · a productivity brand
What Buddy found
Everyone is promising faster.
An idea for your brand
Show what a calmer workday feels like.
A fresh angle. Ready when you are.
Every AI generates.
Buddy has apoint of view.
Asks what it’s for. Argues for an angle.
Makes the work.
Your briefBuddy’s eye
A little proof
Nothing here was
the obvious answer.
Follow the brief. See the choices. Meet the work.
Bouquets become personal readings.
Viewing The Fortune-Teller’s Stall
Another brief.
Another point of view.
- Follow the story
- Follow the story
- Follow the story
- Follow the story
- Follow the story
- Follow the story
6 briefs. 6 distinct points of view.
From brief to finished
How it actually works.
Think of him as your
creative director.
- Step#01
Bring the brief.
One line is enough.
- Step#02
Answer a few questions.
Buddy asks about the brief, and a few things nobody thought to ask.
- Step#03
See the angles.
Different ways in, with Buddy's recommendation. Buddy argues for one and tells you why. You pick.
- Step#04
Make the work.
One direction, carried across every format.
- Step#05
Keep going.
Change what's off without starting over.
One note at a time
Edit the part. Keep the point.
Circle what’s off. Ask for the change. Buddy keeps everything else still.
1BrandDNA disabled
You ask
Make the mug burgundy.
Buddy changes only the part you pick.
Images edit demo ready.
Your daily research, automated
Set it once.
Buddy brings ideas every day.
Choose what to watch and how often.
Buddy researches and brings you a new briefing—without you asking again.
1 You set it up once
Example instruction
“Every morning, research my competitors and suggest an idea for our next post.”
Every day · 9:00 AM
Automation is on
2 A fresh briefing arrives
Tuesday9:00 AM
Your morning briefing
Illustrative example · a productivity brand
What Buddy found
A competitor launched another feature.
An idea for your brand
Show the work people can finally stop doing.
A fresh angle. Ready when you are.
Today9:00 AM
Your morning briefing
Illustrative example · a productivity brand
What Buddy found
The same productivity tips are everywhere.
An idea for your brand
Give people permission to finish for the day.
A fresh angle. Ready when you are.
Still on your schedule
And every
day after.
Tomorrow, next week, and for as long as you need.
One instruction. Fresh thinking, on repeat.
You can change or pause it anytime.
A new briefing arrives automatically, every day.
Read at your own pace
Most tools learn your colours.
Buddy learns what you’d never say.
Point Buddy at your site. It reads what you’ve already made, and you can change any of it.
- What you believe, not just how you look.
- How you sound when you’re not selling.
- The feeling someone should leave with.
- The words your brand refuses.
refusals are the useful part.
- authentic
- journey
- effortless
- curated
- delight
- premium
Why Buddy?
- A recommendation,
with reasons. - Ideas before you ask.
- One direction, every format.
- Buddy remembers what you’d never say.
- Change the line, not the deck.
A creative director.
In your corner.
A little clarity
Common
questions.
What does Buddy do?
It gives you the direction, then makes the work. Buddy asks what the work is for. It comes back with a few different ideas, and tells you which one it would go with and why. You choose. Then Buddy makes it.
Do I need to know what I want before I start?
No. One line is enough. “We need something for the launch” is a brief. Buddy will ask you a few questions to fill in the rest — some about the brief, and usually one or two that nobody thought to ask.
What is a direction?
The idea behind the work. Not “a post about the launch”, but which idea about the launch: what it says, what it leaves out, and why that beats the other ways of doing it. Buddy shows you the ideas it didn’t go with too, so you can see the choice that was made. Once you pick one, everything Buddy makes follows it — the post, the page, the deck.
Does Buddy have taste?
It has an opinion, and it will tell you why. Whether you agree is up to you. Everything on this page was made by Buddy, so the easiest way to answer this is to scroll up and open one. You’ll see the brief, the ideas, and the one it argued for.
What if I don’t like the angle Buddy suggests?
Pick a different one. The other ideas are always there next to the one Buddy recommends, with the reasoning for each. And if none of them work, say so and Buddy will try again.
Can I use Buddy with ChatGPT or Claude?
Yes. They’re great friends. Buddy and your AI tools work well together, and the combination does more than either on its own. Plus you don’t need to change your workspace.
Can Buddy post to social for me?
Yes it can. Post straight from Buddy. And you’ll soon be able to track analytics inside Buddy for every asset you make.
Can I publish a page from Buddy?
Yes. And you can bring your custom domain too. Pages are very easy to update. Any change you make can be pushed live in one click.
Who owns the work?
It’s your work. You own it.
